With the amount of people engaging with the internet each day still on the rise, digital marketing is the best way to reach your target audience, outperforming traditional marketing techniques.
Digital Marketing is broad term that basically means any form of marketing that happens online. This encompasses search engine optimisation (SEO), social media marketing, email campaigns, blog posts, Pay-Per-Click campaigns, and so much more.
Our web developers can help your business grow and develop with our digital marketing techniques. So if you’re looking to reach larger audiences, increase conversion rates, get more quality leads, increase social media engagement and generally improve your brand awareness, you’ve come to the right place.
We develop Internet Marketing solutions for businesses to increase traffic, enquires and sales from your site. With 8 years of experience in search engine optimisation & internet marketing, we have helped dozens of our clients succeed online.
With our proven Search Engine Optimisation services, our SEO work is an investment which will generate new business for you.
Social Media is a very powerful tool to utilise, allowing you to put your brand on display often in the palm of our customer’s hands. People often discover and learn about brands through social media, leading to likes, follows and even sales. So if you don’t have an active presence on social media platforms such as Facebook, Instagram, YouTube or LinkedIn, you’re likely missing out.
Our team can help you take advantage of this incredibly versatile and effective platform through digital marketing campaigns. Here are some advantages of marketing with social media:
Connecting with People
Social media platforms are great for building relationships with prospective customers. You can communicate directly with other users, create a dialogue and connect directly with individuals on a personal level.
Familiarise your business
Having an active presence on social media can help your customers, or prospective customers, get to know you. All of your activity, whether it be your profile picture, your posts or your interactions with others all help create your public image and how people perceive you as a business. All of this comes together to help create a brand which people know and can trust.
Increase Website Traffic
Quite simply, social media is a great source for driving traffic to your website. You can place a link in your profile’s description, links in your posts, links in your social media adverts, etc. which all helps convert follows into customers.
Pay-per-click Advertising is a popular online advertising model where businesses pay to each time a user clicks on their advert. The most common type of pay-per-click advertising are paid search engine adverts, such as those found on Google or Bing. For example, if a user searches for “web designers Bridgend”, within the search results you will have pay-per-click adverts at the top (identified by a little “Ad” symbol) followed by organic search result listings. This can be a cost-effective way to drive traffic to your website.
The principle of pay-per-click advertising may seem simple enough, but a successful advertising campaign can be more difficult, especially for small business owners looking to grow their business. Here are Daly Design we have plenty of experience in running pay-per-click advertising campaigns for an array of different businesses. If you’d like to explore this further, please get in touch and we can fully discuss all of your options.