When we previously designed a different photographers website for another a new startup photographer, we always considered Sweet Pea photography to be the benchmark that we had to beat. The branding and business profile was perfect and the local reputation was second to none. The ‘other’ photographers website was a huge success, and together with our creative feedback into his photography and marketing this photographer now dominates Google and has excelled the photographer into winning several awards.
Little did we know that due to the excellent quality of our web development and SEO of website we built, that we would then be approached by Sweet Pea Photography to design a new website for this fantastic business.
Sweet Pea Photography has always considered to be the most favoured children’s and baby photographer in Bridgend, however, online the website had become outdated, it was not mobile friendly and was difficult to edit and maintain. The existing website was slipping down the rankings and we immediately needed to rectify this. We immediately added some emergency SEO protocols to quickly repair some damage.
Initially we were asked to edit the website and upgrade it so that it was more modern. However, after various tests and assessment, we realised that this would be false economy and that a new website would be more beneficial.
The new website contains latest HTML practices, Search Engine friendly coding and business profile tags. The new website is extremely easy to update, the business owner can easily add new services pages and upload new images. In addition to this, new website is also fully mobile friendly, optimised to be fully compatible for all devices regardless of screen resolution, in fact the website is designed to resize itself on all mobile and desktop platforms.
In addition to building a new website, our web design team have been allowed to let their creative juices flow and design a completely new look website. Rather than just knock a website together, we assess needs, the functionality and user experience to develop what we think is the best web design for this business. On of our key worries is allowing the customer to add too many photographs, whereby each image can lose its impact when placed adjacent to a similar image, the stylish photograph is lost and the website starts to look amateurish. In order to prevent this, the size, position, orientation, composition and colour of each photograph is carefully selected and added to the design of each page. If there are too many photographs, then an amazing image, can become lost amongst the clutter. In addition to the photographs, our design team created the website theme to compliment the business logo, photographs and services offered. By using pink and blue colour scheme, our web design studio have now created fantastic looking website.
One key requirement for new website is to upload photographs on a regular basis as the business must be allowed to refresh the gallery of photographs on a regular basis. Rather than just using a typical wysiwyg editor to upload photographs, our web developers have designed a custom upload facility so that photographs can be added with a search engine friendly caption. These photographs will be replicated at various sizes and delivered on-screen to the relevant devices to suit its screen resolution (this is key to delivering a fast website).
The Crème de la Crème of this new website is the photographers’ client proofing portal. Each client is offered unique login credentials for themselves and their family so that they can proof the family photographs and purchase the prints on various mediums such as canvas, framed prints, digital downloads, etc.
Since our web design studio launched this new photographers website it is going strength to strength, slowly climbing google rankings, with a regular stream of online enquiries and bookings for a local photographer.
So if you are a photographer looking for a web designer to build a photographers website then take a look at this contemporary web design and give us a call. …we are South Wales best web design company creating photographers websites.
