This new website may not look overly impressive on the outside, but underneath it’s a monster!
The client is part of the UK’s largest national cycling organisation. Upon initial briefing, they requested that we build them a fully functional online booking system for their ATOL and ABTOT holidays. As their business model was unique, a typical third party booking system would not suffice, the website would have be fully bespoke, hand coded and brute-tested over a two year period.
Once our web designer’s had their web visuals approved, our web developers set off to build the fully bespoke website and hand-code it with a mammoth amount of scripting.
The website consists of the following features:
- Holiday creation with have various approval and amendment stages and released at certain dates
- Online booking system with integrated online payments
- Customer dashboard allows customers to manage tours, download holiday documantation
- Automatic PDF creation of holiday brochures, ATOL/ABTOT certificates, payment receipts
- Multi-level admin control panel for administering users, holiday, payments
- Online business reporting tools with data exporting facility
- Advanced SEO and digital marketing methods applied
Over 2 years of website build and development, the new website received design tweaks, user interface upgrades, the functionality evolved, thoroughly tested, fine-tuned and was finally released with overwhelming success.
Prior to the new website being built and launched, customer bookings were very slow, the customer would download a booking form, then the tour manager would approve it and send an invoice for payment, then a cheque would be sent back to the tour manager, who in turn would then forward it to the accounts department and then manually issue a payment receipt and another department would then create an ATOL certificate! …this could take several weeks before the whole customer booking process was completed. This was a prehistoric method and as they were a huge organisation, struggled to move to a fully automated booking system.
This is where our web designers and developers shone through! not only did we convert them over to a fully automated system, but we sped up their turnover dramatically. At the moment, a customer can book a tour within minutes and it can be approved, paid online and all payment receipts and ATOL/ABTOT certificates created instantly. …it has changed the way they manage bookings forever!
So if you are looking to convert your website to an online booking system or implement one on your existing website, do not hesitate to give us a call and let our web designers help you optimise your business and increase sales.